A whimsical look at one of Ireland's oldest papers. A magazine that eschews glamour, gossip and fashion and yet continues to outsell glossy rivals with figures of 50,000 copies a week... 100,000 at Christmas.

Entertaining readers with a curious mix of stories... 'The Great Hedge of India', 'The world's first motor accident victim' while not forgetting the octogenarian super sleuth Miss Flanagan or the famous 'singles' pages that aid the lovelorn.

Blithely circumnavigating boom, bust, recession upon recession, Irelands Own remains a publishing conundrum.

Duration - 1hr

Director/Writer: Gerry Nelson

Camera: Philip Graham

Editor: Stephen O'Connell

Producer: Niamh Barrett

Executive Producer: Steve Carson

A Mint production